January 15th, 2008
When Apple throws the switch on renting through iTunes, here is how you do it.
1. Within iTunes, click iTunes Store in the left column.
2. Navigate through the store and select the movie you want to rent.
3. Hit the Rent button. The download will start.
If the rent button is not there, then that movie is not available for renting.
Note: If you plan on watching a rented movie on an AppleTV, you should rent directly from the device. For some reason, this ensures the highest quality.
Rented movies expire if not watched after 30 days. Once the movie is started playing, the user has 24 hrs to complete viewing.
All of this info is found in the new iTunes 7.6 help files.Â I’ll update with further details when Apple actually activates the service.