HP's Undefined Adsense

April 14th, 2008

While browsing my buddy arn’s MacRumors site, I chuckled at hp throwing money away at adsense on his site…

hp undefined

You might want to work on your adwords campaign there, HP. ;)

Recently MightyQ noticed some chitika-like ads being delivered by adsense. Although adsense has tested various rich media ad types in the past, I have never seen interactive “gadget ads” like these on adsense before.

google gadget ad

These advertisements are being delivered from ads.gmodules.com which redirects to the typical google home page:

<iframe scrolling=”no” frameborder=”0″ src=”http://ads.gmodules.com/ig/ifr?url…

Google seems to like the “gadget” nomenclature:

…name=”gadgetiframe1132627890838564930009″>

I am assuming that the ad itself was designed by echo3.net. Echo3 has a long history of releasing cool google gadgets. It is no surprise that they are being used to generate these gadget ads. The gadgets are driven by XML:

…url=http://echo3.net/cb/live/336×280-cb.xml

For pointing out their coolness, I am going to hotlink to the spinner they use. Just using that, everybody will think that some cool gadget is loading, right? ;) Wwwwwwwweeeeeee….

Google gadget ads have the same problems that all gadgets, everywhere have. They are difficult to get to work on every browser system on every OS in every situation. I had to refresh this one a couple of times in firefox 2 OS X to get it unstuck. Here it is in eternal loading…

google gadget ad loading

I can not imagine the pain of trying to code and debug this type of complex javascript. Here is firebug showing the coding structure. iFrame within iFrame, anyone?

gadget ads iframe within iframe

For rich media ads, these are very tasteful and painless. I do not have any idea how the publisher is compensated for these ads. If somebody clicks and interacts with the ad but never navigates to the sponsor page, is that enough for the publisher to get paid? Does the visitor actually have to visit the sponsoring page or compete a transaction to trigger the adsense payment?

Google has been pushing google gadgets for igoogle, for for any webpage, and for the desktop. The extension of the gadget format into adsense has started.

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