March 5th, 2008
Recently MightyQ noticed some chitika-like ads being delivered by adsense. Although adsense has tested various rich media ad types in the past, I have never seen interactive “gadget ads” like these on adsense before.
These advertisements are being delivered from ads.gmodules.com which redirects to the typical google home page:
<iframe scrolling=”no” frameborder=”0″ src=”http://ads.gmodules.com/ig/ifr?url…
Google seems to like the “gadget” nomenclature:
I am assuming that the ad itself was designed by echo3.net. Echo3 has a long history of releasing cool google gadgets. It is no surprise that they are being used to generate these gadget ads. The gadgets are driven by XML:
For pointing out their coolness, I am going to hotlink to the spinner they use. Just using that, everybody will think that some cool gadget is loading, right? Wwwwwwwweeeeeee….
Google gadget ads have the same problems that all gadgets, everywhere have. They are difficult to get to work on every browser system on every OS in every situation. I had to refresh this one a couple of times in firefox 2 OS X to get it unstuck. Here it is in eternal loading…
For rich media ads, these are very tasteful and painless. I do not have any idea how the publisher is compensated for these ads. If somebody clicks and interacts with the ad but never navigates to the sponsor page, is that enough for the publisher to get paid? Does the visitor actually have to visit the sponsoring page or compete a transaction to trigger the adsense payment?