Recently MightyQ noticed some chitika-like ads being delivered by adsense. Although adsense has tested various rich media ad types in the past, I have never seen interactive “gadget ads” like these on adsense before.

google gadget ad

These advertisements are being delivered from which redirects to the typical google home page:

<iframe scrolling=”no” frameborder=”0″ src=”…

Google seems to like the “gadget” nomenclature:


I am assuming that the ad itself was designed by Echo3 has a long history of releasing cool google gadgets. It is no surprise that they are being used to generate these gadget ads. The gadgets are driven by XML:


For pointing out their coolness, I am going to hotlink to the spinner they use. Just using that, everybody will think that some cool gadget is loading, right? ;) Wwwwwwwweeeeeee….

Google gadget ads have the same problems that all gadgets, everywhere have. They are difficult to get to work on every browser system on every OS in every situation. I had to refresh this one a couple of times in firefox 2 OS X to get it unstuck. Here it is in eternal loading…

google gadget ad loading

I can not imagine the pain of trying to code and debug this type of complex javascript. Here is firebug showing the coding structure. iFrame within iFrame, anyone?

gadget ads iframe within iframe

For rich media ads, these are very tasteful and painless. I do not have any idea how the publisher is compensated for these ads. If somebody clicks and interacts with the ad but never navigates to the sponsor page, is that enough for the publisher to get paid? Does the visitor actually have to visit the sponsoring page or compete a transaction to trigger the adsense payment?

Google has been pushing google gadgets for igoogle, for for any webpage, and for the desktop. The extension of the gadget format into adsense has started.

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Dilbert's 9-Point Financial Plan

February 24th, 2008

Here are nine, simple, common-sense steps for financial planning. I am blogging about them to keep them in my peripheral brain…

  1. Make a will
  2. Pay off your credit cards
  3. Get term life insurance if you have a family to support
  4. Fund your 401k to the maximum
  5. Fund your IRA to the maximum
  6. Buy a house if you want to live in a house and can afford it
  7. Put six months worth of expenses in a money-market account
  8. Take whatever money is left over and invest 70% in a stock index fund and 30% in a bond fund through any discount broker and never touch it until retirement
  9. If any of this confuses you, or you have something special going on (retirement, college planning, tax issues), hire a fee-based financial planner, not one who charges a percentage of your portfolio

This is quoted from this Farrell’s blog post .

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