Recently MightyQ noticed some chitika-like ads being delivered by adsense. Although adsense has tested various rich media ad types in the past, I have never seen interactive “gadget ads” like these on adsense before.

google gadget ad

These advertisements are being delivered from which redirects to the typical google home page:

<iframe scrolling=”no” frameborder=”0″ src=”…

Google seems to like the “gadget” nomenclature:


I am assuming that the ad itself was designed by Echo3 has a long history of releasing cool google gadgets. It is no surprise that they are being used to generate these gadget ads. The gadgets are driven by XML:


For pointing out their coolness, I am going to hotlink to the spinner they use. Just using that, everybody will think that some cool gadget is loading, right? ;) Wwwwwwwweeeeeee….

Google gadget ads have the same problems that all gadgets, everywhere have. They are difficult to get to work on every browser system on every OS in every situation. I had to refresh this one a couple of times in firefox 2 OS X to get it unstuck. Here it is in eternal loading…

google gadget ad loading

I can not imagine the pain of trying to code and debug this type of complex javascript. Here is firebug showing the coding structure. iFrame within iFrame, anyone?

gadget ads iframe within iframe

For rich media ads, these are very tasteful and painless. I do not have any idea how the publisher is compensated for these ads. If somebody clicks and interacts with the ad but never navigates to the sponsor page, is that enough for the publisher to get paid? Does the visitor actually have to visit the sponsoring page or compete a transaction to trigger the adsense payment?

Google has been pushing google gadgets for igoogle, for for any webpage, and for the desktop. The extension of the gadget format into adsense has started.

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IE7 First Thoughts and Fixes

February 1st, 2006

When IE7 beta was released earlier this week, several friends of mine were quick to download it. For the most part they liked it; however, they are slowly hitting me with new questions about this updated browser. In typical tech-recipes style, I have answered some of these questions in our new Internet Explorer 7.0 section.

So far I am moderately impressed. I like the tabs a bit better than in firefox. It takes a little time to get comfortable with any GUI change, but that’s not too painful. The RSS/XML support is nice. The widespread fears of CSS-rendering wasteland have been largely been put to rest although some CSS issues still exist.

Firefox’s plug-in system is amazing, and I hope something similar comes out for IE7. I don’t miss firefox as much as I miss some of the unique abilities that certain plug-ins give me.

If you have IE7 hints, tweaks, hacks, please post them. We love giving away gifts for such things. If you have an IE7 issue, we’ll try to help you through it.

Remember, if all else fails, just uninstall the IE7 beta and wait for the next version to roll out.

October 2nd, 2005

XSLT stands for EXtensible Stylesheet Language Transformations. These are tutorials showing users how to use XSLT to transform XML documents to other formats.

All the XML Basics

September 8th, 2005

A Really, Really, Really Good Introduction to XML lives up to its name.  All the basics to get anybody started is there.