The scrappy Broadway musical [title of show] chronicles two guys writing a show about themselves writing the show theyâ€™re in. Working within this ouroborosly simple framework, the four performers (the creative team and their friends) and single musician on keyboard create a lush environment and motivation for anyone trying to create something — writing a novel or a blog post, researching a cure for cancer, or developing an internet startup. Jennifer and I watched [title of show] in July and it has been resonating in my brain (and repeating on my iPhone) since. I see parallels between this Broadway production and an internet startup and believe the show has a lot to teach us.
A brief history of [title of show]: two unknown guys, Hunter Bell and Jeff Bowen, decide to create an original musical in three and a half weeks just in time for the 2004 New York Musical Theatre Festival. The show stars Hunter and Jeff and their two friends Heidi Blickenstaff and Susan Blackwell, all of whom play themselves. In 2006, the show opened Off-Broadway at the Vineyard Theatre. Finally, in July, 2008, [title of show] opened on Broadway at the Lyceum Theatre. Not only was this the fruition of life-long dreams of the creative team, it is also an incredibly difficult achievement as there are less than 40 Broadway theatres, 15 of which house shows that opened more than a year ago. The small number of available venues is only one of the many obstacles a Broadway-bound show must overcome. [title of show], a Broadway startup, has succeeded against great odds. Here are nine things Iâ€™ve learned about creating a successful internet startup from [title of show].
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